Nielsen Holdings announced on Thursday, August 6th that it is acquring the publicly-held DoubleVerify, a digital media tracking firm, in an all-cash transaction with an enterprise value of approximately $2.15 billion.

Under the terms of the agreement, DoubleVerify shareholders will receive $13.60 per share in cash. This represents a 30% premium to DoubleVerify’s 60-trading day volume weighted average price as of August 5th.

The deal, which has been approved by the Boards of Directors of both companies, is expected to close by the first quarter of 2027, subject to approval by DoubleVerify shareholders, receipt of required regulatory approvals, and satisfaction of other customary closing conditions.

The transaction will be financed through a combination of committed debt financing provided by Barclays, BofA Securities and Citi, incremental equity financing and cash on hand at Nielsen.

“Joining forces with DoubleVerify will extend our capabilities deeper into the digital media industry, ensuring that the spend flowing between buyers and sellers is reaching real people in brand-suitable environments, through verified channels,” said Nielsen CEO Karthik Rao.